Vidwan-ID : 117908



  • Prof Geetha S N

  • Professor
  • Anna University
Publications 2010 - 2024

Publications

  • 32
    Journal Articles
  • 1
    Projects
  • 2

Citations / H-Index

88 Citations
4 h-index
404 Citations

Altmetrics

2
1
1
62
1

Google Scholar

Co-author Network


Expertise

Management

Marketing , Financial Management, Eco tourism & Green Marketing

Personal Information

Prof Geetha S N

Female
Department of Management Studies, Anna University, Chennai
Chennai, Tamil Nadu, - 600025


Experience

  • Professor

    Department of Management Studies

    Anna University


Qualification

  • D.Litt

    University of Madras

  • PhD

    MADURAI KAMARAJ UNIVERSITY

  • M.Phil

    Madurai Kamaraj University

  • M.B.A

    BHARATHIAR UNIVERSITY


Honours and Awards

2022

ACTIVE CONSULTANT AWARD

CTDT, ANNA UNIVERSITY

2022

ACTIVE CONSULTANT AWARD

CTDT, ANNA UNIVERSITY

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Doctoral Theses Guided

2022

PERCEIVED GREEN HUMAN RESOURCE PRACTICES FOR ENVIRONMENTAL ORGANIZATION CITIZENSHIP BEHAVIOR: A MODERATED MEDIATION MODEL

AMRUTHA NAMBOORTHI, ANNA UNIVERSITY

2021

Examining the influence of consumers pshchological factors on organic food purchase behaviour

B.KIRUBAHARAN, Anna University

2021

A gamification model ininvestigating potential non traditional game dynamics and creative ideation at work place.

K S NIVEDHITHA, Anna University

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2022

PERCEIVED GREEN HUMAN RESOURCE PRACTICES FOR ENVIRONMENTAL ORGANIZATION CITIZENSHIP BEHAVIOR: A MODERATED MEDIATION MODEL

AMRUTHA NAMBOORTHI, ANNA UNIVERSITY

2021

Examining the influence of consumers pshchological factors on organic food purchase behaviour

B.KIRUBAHARAN, Anna University

2021

A gamification model ininvestigating potential non traditional game dynamics and creative ideation at work place.

K S NIVEDHITHA, Anna University

2020

Role of Micro finance in Empowerment of Rural Entrepreneur

M MARTIN SELVA KUMAR , Anna University

2020

Relationship between regulatory focus

VASANTHI JASON, leader-member exchange and Innovative work behaviour: the mediating role of work engagement

2020

The effect of Internal Marketing on customer oriented behaviour of employees with reference to Private Banks in India

G BHAVANI DEVI, Bharathiar University

2019

Value investing in Indian Capital Markets:An analysis on its existence and perception of investors

K SHANMUGHA PRIYA, Bharathiar University

2018

Influence of employees resilience

E ANADARAJA, Emotional Intelligence and job satisfaction on well being with reference to Textile Apparel Industry

2014

Performance measurement of Employees using Balance score Card in IT sector in Chennai

J JERLIN VIOLET, Mother Teresa University

2013

HR perspectives in Indian Industries

S.GOMATHI, Mother Teresa University

2012

Analysis of post purchase consumer behaviour of consumer durable products: A study with reference to Chennai

LAKHMI MANEAN, Mother Teresa University

2012

Relationship Marketing in Health Care Services

S.PREM LATHA, Mother Teresa University

2011

A Study on individual investors saving pattern in various financial institution

K VIMALA, Mother Teresa University

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Research Projects

Market potential feasibility for establishing a Trade Facilitation Centre at Krishnagiri

Funding Agency : TANSIDCO

Market potential feasibility for establishing a Trade Facilitation Centre at Krishnagiri

Funding Agency : TANSIDCO

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